Recently, the American coffee chain brand Peet's Coffee, founded in 1966, suddenly announced that it will close multiple stores in the San Francisco Bay Area and surrounding regions by the end of January this year. A company spokesperson stated that this is a difficult decision made to align the business with long-term growth priorities and current market conditions. However, the specific number and locations of the affected stores have not yet been disclosed, leaving employees and customers caught off guard. It is worth noting that this wave of closures comes shortly after news that its parent company, JDE Peet's, is being acquired by Keurig Dr Pepper for $18 billion. Peet's Coffee has over 280 branches in the United States, with about 135 in the San Francisco Bay Area, its largest domestic market. This closure could affect as many as 30 stores in California. Let's learn more about the details of the event together. [more…]

Pacific Coffee has once again become the focus of industry attention. Recently, reports have emerged that multiple stores in Zhuhai will close in mid-October due to business adjustments, including the Huafa Waterfront Store, Haitian Station Store, and City Balcony Store, all distinctive locations along the Couple's Road. After this round of adjustments, Pacific Coffee's directly operated stores in Zhuhai will all be withdrawn, leaving only three franchise stores. From a peak of nearly 500 stores to fewer than 100 today, the situation of this former second-largest coffee chain brand in China's coffee market is lamentable. This article will review the specific circumstances of these closures, the brand's contraction trajectory in recent years, and the complex emotions of coffee enthusiasts regarding Pacific Coffee's current situation. [more…]

Since early November, news of Hee Tea closing stores in multiple cities has emerged one after another, sparking widespread attention. Some netizens reported that stores they frequented suddenly ceased operations—not for renovation and upgrades, but for permanent closure. According to statistics, stores closed in November include the Ganzhou Market store in Zhangye, Gansu; the Lanzhou Guofang Department Store store; and the Zhejiang University Zijingang Campus store, among other locations. Among them were both established stores that had operated for a decade and new stores that had been open for less than six months. This phenomenon is believed to be related to an internal letter Hee Tea released in September, which stated that the company would no longer pursue short-term store-opening speed and would instead focus on store quality and operational excellence. At the same time, a blogger claiming to be a city partner revealed that Hee Tea's franchise policy is being adjusted, with applications becoming more difficult, store-building costs increasing, and even a trend of "restricting new store openings and encouraging closures." [more…]

Fresh fruit coffee specialty stores, once hugely popular, are now undergoing a large-scale contraction. Fruit coffee brands represented by "Originally Shouldn't Have" have shrunk from a peak of 725 stores to just over 140, a closure rate of nearly 80%. Other brands specializing in fruit coffee are likewise facing sharp store reductions, closures, or forced transformation. Why has this niche category, which shot to fame around 2020, gone from capital darling to quiet exit in just a few short years? This article reviews the development trajectory and current state of the fruit coffee track, and includes Front Street Coffee's observations on industry trends. [more…]

Recently, consumers in Qingyuan, Guangdong discovered that the mini-program of the chain tea beverage brand CoCo都可 no longer shows any local stores, indicating that the brand has quietly withdrawn from the Qingyuan market. As a veteran Taiwanese tea beverage brand founded in 1997, CoCo都可 accompanied a generation as they grew up, and its classic Milk Tea Three Brothers and Fresh Passion Fruit Double Punch were favorites for many. However, in recent years competition in the tea beverage sector has intensified, with emerging brands such as Chagee and Sexy Tea continually appearing. Although CoCo都可 has carried out co-branded campaigns and overseas expansion, the results seem to have fallen short of expectations. On social platforms, many users have reported that nearby stores have quietly disappeared, and data show that the number of its closures has exceeded its existing stores. What exactly has caused this brand, once bustling with customers, to fall into a wave of closures? This article will analyze from the perspectives of the market environment, product competitiveness, and operating costs. [more…]

The coffee market continues to slump, and the wave of chain brand closures has spread from China to overseas. Flash Coffee, once dubbed by some media as Luckin's "knockoff," recently abruptly closed all 11 of its stores in Singapore and has become embroiled in disputes over unpaid employee wages and provisional liquidation. The brand had just completed a $50 million funding round, with investors including White Star Capital and Delivery Hero, claiming the funds would be used to improve profitability and accelerate Asia-Pacific expansion. However, less than six months later, news emerged of a creditors' voluntary liquidation, and labor unions also stepped in to address unpaid wages, CPF contributions, and the cashing out of unused leave. Flash Coffee promised to retain the Hong Kong market, but its Luckin-copying, cash-burning approach became unsustainable when funding faltered. This article outlines the sequence of events and key details. [more…]

The largest flagship store "Nayuki Life," created by Nayuki in Shenzhen Coastal City, has recently been obscured by hoarding, confirming that it has quietly withdrawn, and the original site will be taken over by Pop Mart. The store was formerly the world's largest flagship store "Nayuki Dream Factory," launched in 2019 at a cost of 20 million yuan, covering 1,000 square meters and offering a diverse range of products including baked goods, tea drinks, coffee, craft beer, Western cuisine, and retail. After the Dream Factory closed in May 2022, "Nayuki Life" debuted in August of the same year with a new model. Although it retained a bookstore and coffee brand collaboration, it canceled food and alcohol services. Nearby residents reported that the store did brisk business on weekdays and was packed on holidays, and its sudden closure has surprised many. Official customer service responded that the lease expired and was not renewed, and there is no news yet on whether a store will be opened at another location. Meanwhile, reports of Nayuki store closures have also emerged in Guangzhou, Zhuhai, Nanchang, and other places. [more…]

Manner Coffee's seventh-anniversary celebration introduced a limited-edition grab-and-go cup giveaway with takeout orders. The intent was to boost online orders, but it unexpectedly triggered order surges at multiple stores nationwide, supply chain breakdowns, and even intermittent closures. Consumers flooded social media, with some sharing receipts to score freebies and others complaining about orders being canceled without explanation, delivery fees soaring, and stores shutting down outright. This marketing campaign, seemingly full of complaints, actually reveals Manner's ambition to push into the takeout market. From its brick-and-mortar beginnings to aggressive online expansion, the capacity bottlenecks brought by rapid store expansion and semi-automatic equipment are now emerging. This article will sort through the sequence of events and retain relevant recommendations for Front Street Coffee. [more…]

On November 7, the official Weibo account of Chayan Yuese announced the temporary closure of some stores in areas of Changsha where they had been densely distributed, and the related topic quickly trended on social media. On November 10, the brand further responded, saying that this was already the third round of concentrated temporary store closures this year: staying put for Chinese New Year at the beginning of the year, the resurgence of the pandemic at the end of July, and this latest adjustment. As a tea beverage brand that started in Changsha, Chayan Yuese's move has drawn widespread attention—against the backdrop of repeated pandemic outbreaks and intensifying industry competition, is its proactive contraction after dense store distribution and reassignment of staff to Liuyang, Zhuzhou, Yueyang and other places for research and site selection a stopgap measure to cope with the crisis, or is it building strength for the next round of expansion? This article sorts through the timeline and background of the three store closures and reviews founder Lü Liang's cautious attitude toward brand expansion. [more…]

Once regarded as a key player in the specialty instant coffee sector, Shicui Coffee has recently been exposed by netizens for the near-simultaneous closure of its offline stores in multiple locations. Founded in 2019, this brand rose rapidly with its internet-savvy team and subscription-based model. After securing nearly 100 million yuan in financing in 2021, it accelerated its offline expansion, with a single-store valuation once exceeding 100 million yuan. However, stores in Shenzhen, Guangzhou, Foshan, and other places have now posted closure notices, the official phone line goes unanswered, and only the Lingnan Tiandi store in Foshan remains open. Although its e-commerce channels are still operating normally, does the offline setback mean the brand will retreat to its main online battlefield? Its financing-driven growth model has also prompted the industry to reflect on the risk resilience of emerging coffee brands. [more…]

Recently, news emerged that the Starbucks Reserve store at Guangzhou's Parc Central is set to close, with official confirmation that it will officially cease operations in the coming days. This store, which opened in 2017, was created by Starbucks to celebrate its 15th anniversary of entering the South China market and was once hailed as "one of Guangzhou's most design-forward stores." Unlike previously closed old stores located in declining foot traffic commercial districts, this closure is in a core commercial area of Tianhe District, surrounded by luxury brands, and the store was almost always full on a daily basis. However, high rent, low table turnover caused by the open-plan space, and phenomena such as "people only checking in for photos without consuming" may have made it difficult for the store to be profitable after deducting costs. Starbucks stated that the reason for the closure is adjustments to the business mix in the commercial district and said there are still more than 10 nearby stores for consumers to choose from. [more…]

As coffee consumption demand continues to climb after the easing of the COVID-19 pandemic, Starbucks employees in the United States are facing multiple pressures, including a surge in workload, understaffing, and aging equipment. Against the backdrop of a unionization wave sweeping across more than a hundred stores nationwide, Starbucks announced that it will close a unionized store in Ithaca, New York, on June 10. The union immediately filed a lawsuit, accusing the decision of violating federal labor law and constituting retaliation against union activity. Starbucks denies any connection, attributing the closure to facilities, staffing, and attendance issues. Both sides hold firmly to their own accounts, and the conflict continues to escalate. [more…]

Seesaw, once hailed as the "Whampoa Military Academy" of China's specialty coffee scene, has drawn attention again after its founder, Wu Xiaomei, was subjected to consumption restriction measures by a court. On October 29, the Fengxian District People's Court of Shanghai issued a high-consumption restriction order to Seesaw's parent company over a service contract dispute. Starting in late 2023, news of Seesaw store closures began to emerge one after another. Although the founder responded at the time that it was merely store adjustments, the wave of closures has not stopped. Meanwhile, legal disputes have continued, and the number of stores has shrunk sharply. Why has Seesaw, once as famous as Manner and Mstand, gradually lost its brand identity amid industry competition? Front Street Coffee takes you through the ups and downs of this specialty coffee brand. [more…]

Starbucks, as the world's largest chain coffee brand, is undergoing a continuous contraction of its business. Since the beginning of this year, it has successively been reported to be selling its businesses in South Korea and Russia, and its UK business is also under consideration. The situation is similarly unsettled in its home market, the United States: The Wall Street Journal reported that 16 stores will be permanently closed before the end of July. Meanwhile, a video leaked on Twitter shows former CEO Howard Schultz saying at an internal meeting that store closures are only the beginning and that more will follow in the future. Howard mentioned that employees at listening sessions reported that personal safety has become their primary concern, involving issues such as mental illness, homelessness and crime, and that some profitable stores have also been forced to close due to rising safety risks. At the same time, some union members accused Starbucks of using rising crime rates to cover up its actions against unionization, while Starbucks denied this. [more…]

As the year draws to a close, chain brands are accelerating their entry, franchise thresholds keep dropping, and the price war is intensifying. Under the weight of these three pressures, a group of independent coffee shops that have been barely hanging on are hastening toward their end. On social platforms, news of countdowns to closure, store transfers, and coffee machines being sold off cheaply floods the feeds. From shop owners to part-time employees to second-hand equipment dealers, everyone is witnessing this surging wave of closures. Through multiple real cases, this article reconstructs the harsh reality of today's coffee entrepreneurship track. [more…]

Recently, a netizen from Zhejiang posted that Ningbo's last regular Costa store had quietly closed, sparking widespread discussion. Costa, which once had 8 stores in Ningbo, has now withdrawn all its regular stores, leaving only hospital stores and transportation hub stores. Meanwhile, news of Costa store closures has also emerged in Shanghai, Hangzhou, Tianjin, and many other places. Data shows that in the past 90 days, Costa opened 5 new stores but closed 23, with about 300 stores still in operation. This British brand, which once competed head-on with Starbucks, is gradually disappearing from city streets. Longtime customers miss its consistent quality and comfortable third space, and also lament this silent farewell. [more…]

The Spring Festival is traditionally a time for family reunions, but for frontline employees at Luckin Coffee, this year's triple-pay shifts have brought unprecedented challenges. The Guangzhou branch recently issued a notice requiring stores with fewer than 200 items to have only one person on duty all day during the Spring Festival, from opening early to closing, all completed by the same person. This means that employees on duty must single-handedly handle multiple tasks such as production, packaging, cleaning, and dealing with sudden order surges. Timely output rates, physiological needs, and unexpected order surges have become the three major problems weighing on their shoulders. What worries employees even more is that if they need to temporarily close the store to use the restroom, they must apply to the district manager in advance and submit a screenshot of the item count. This high-intensity labor efficiency management has sparked widespread discussion, with some employees bluntly saying it is "harsher than the King of Hell." This article will delve into the details behind this scheduling adjustment and the voices of the employees. [more…]

As 2024 draws to a close, Starbucks has been reported closing stores in multiple locations across China. Its store at Wuhan Hongshan Square subway station quietly withdrew, and an old outlet in Nanning Parkson, after twelve years of operation, announced it would close at the end of the month. Add to that the earlier closure of its first store in Changsha, and this chain coffee brand, which has been deeply rooted in the Chinese market for over twenty years, is now facing multiple pressures: rising rents, declining foot traffic, and competition from low-priced coffee. Last month's news that it was "considering selling a stake in its China business" has only fueled speculation about its future direction. This article will review recent store closures, analyze the complex reasons behind them, and retain the "Front Street" brand-related recommendations. [more…]

The decor of a coffee shop is often an important factor in attracting young consumers, and many community-oriented stores have also adopted influencer-style designs to cater to the market. However, when the appearance of a storefront conflicts with the overall style of the neighborhood it is located in, contradictions arise. A coffee shop near the Big Wild Goose Pagoda scenic area in Xi'an was asked by the urban management department to make rectifications just over ten days after opening because the color of its facade was incompatible with the surrounding Tang-style architecture. In the end, it chose to permanently close due to failure to reach an agreement. The incident sparked heated discussion among netizens: some believed that urban management should not be uniform, while others felt that areas around scenic spots should comply with unified planning. This article will recount the course of the incident and compare it with the successful case of Starbucks in Qingguo Lane, Changzhou, to explore how coffee shops and historic districts can coexist harmoniously. [more…]

Seesaw Coffee, once regarded as one of the representatives of domestic specialty coffee, has seen a sharp shrinkage in its number of stores within just half a year. From the end of last year to June this year, a total of 50 stores across the country quietly disappeared, with store closures reported one after another in places such as Hangzhou and Suzhou, drawing attention from consumers and the industry. At the same time, Seesaw has not stopped expanding, but instead has turned its sights to smaller cities with relatively less intense competition, such as Guiyang and Luoyang, attempting to find a new way out through a franchise model. Against the backdrop of an increasingly fierce price war in the coffee market, the adjustments and struggles of this specialty coffee brand reflect the survival pressure facing the entire industry. [more…]